Violette is a member of the Value Enhancement Group and supports boards and senior management teams of portfolio companies in their Digital Transformation journeys.
Violette joined LDC in July 2017 to provide Digital Transformation leadership across the LDC portfolio. She has extensive experience in supporting growth through Digital technology and data-driven solutions, across established businesses and start-ups.
Her areas of expertise range from Digital strategy and customer experience design, to product development and innovation, digital marketing and media, brand engagement, and data analytics, across a wide range of consumer industries (retail, technology, food), both in consultancy roles (Razorfish, FCB) and in operational ones (McDonald’s).
Violette joined LDC from McDonald’s where she was a Digital Marketing Director, part of the Global Digital transformation team, responsible for planning and executing innovative brand engagement and customer experience strategies across McDonald’s key markets.
Violette is a keen traveller, has lived and worked in 4 countries and is fluent in 3 languages. In her spare time Violette enjoys skiing, yoga, singing, and spending time with her husband and two young daughters.