Violette Castagné

Digital & Marketing
National

  • Help companies across our portfolio optimise their online presence, marketing and digital channels
  • Digital transformation expert and former Digital Marketing Director for McDonald’s
  • Improved digital sales performance and customer engagement for Match.com, Top Table and Nokia

Violette helps LDC’s portfolio companies to drive growth through digital transformation.

She joined LDC in 2017 and since then has worked side-by-side with management teams to develop and execute data driven digital strategies, including product development, online demand generation and customer engagement. On a recent project, she helped a portfolio company increase sales via its website by up to 150%.

Violette has extensive experience in supporting growth through digital technology and data driven solutions. She joined LDC from McDonald’s, where she was a digital marketing director in the global digital transformation team, and was responsible for planning and executing innovative customer experience and engagement strategies across key global markets. Prior to McDonald’s, she had over 12 years of digital and marketing experience, in both agency and client side roles.

Violette holds an MBA from Essec Business School Paris.

Having lived and worked in four countries globally, my true passion is travel. In between plane-hopping, I like to spend time skiing, practising yoga and spending time with my young family.