ZyroFisher, the UK’s leading cycling parts and accessories distributor, has acquired Royal Velo France (RVF) from the Exxem group as part of its international expansion strategy.
RVF, based in Troyes, is a distributor of leading cycling parts and accessories. It is a key partner for brands such as Sidi, Giro, Bell and CamelBak and has established a strong position in the French market.
The deal marks ZyroFisher’s first acquisition and will enable the team to accelerate the growth of the combined group in Europe.
Matthew Barker, CEO of ZyroFisher, said: "This acquisition is the first step in ZyroFisher’s strategy of utilising our substantial experience and market leading proposition to support growth in markets where we see huge potential. We are thrilled to have the opportunity to work with Christophe Soenen and the RVF team to maximise RVF’s potential.”
ZyroFisher was originally formed in April 2016, when LDC backed the management buyout of Zyro and supported the simultaneous acquisition of Fisher Outdoor Leisure. In 2017, LDC reinvested alongside Palatine to continue its support of the firm’s expansion.
John Garner, head of LDC in Yorkshire and the North East, added: “The acquisition of RVF sees ZyroFisher establish a strong foothold in Europe and provides a solid platform for future growth, marking an important milestone in the business’s growth journey. It has been a pleasure to work with the business on this transaction and we’re looking forward to further supporting Matthew and his team as they drive forward the business’ growth strategy.”
ZyroFisher supplies major retailers such as Wiggle, Halfords and Evans, as well as more than 2,000 independents. It provides a route to market for dozens of specialist brands with best in class sales, marketing, distribution and customer services support.