The business also manufactures and distributes quality, innovative products for the aquarium, planted aquarium and pond.
LDC took a majority stake investment in Cranswick Pet Products (CPP) a trading division of Cranswick Pet and Aquatics in 2009.
LDC worked in close partnership with the business’s management team to drive a strategic growth plan built around product innovation and manufacturing efficiencies. Since LDC’s investment, CPP’s sales increased to £41.3million (2012), an uplift of more than 10% from £37.5million (2009). The business also had a strong resilience throughout a sustained period of recession, particularly for the retail sector.
LDC exited the business in a £18million deal with Westland Horticulture; however retained its majority stake in CPP’s other trading division, the Tropical Marine Centre. LDC works closely with management to further develop the business.