LDC Top 50 2026
Will Ghali
CEO
Ecosurety
“We want to rid the world of unnecessary packaging,” says Ecosurety CEO Will Ghali. Will joined the business in 2020, after working at consumer giants like Unilever and PepsiCo. “I have produced a lot of packaging in my career so now I’m atoning for my sins.”
Under his stewardship, Ecosurety has shed its battery and waste electrics compliance division and opened a data and advisory business. “We help brands move to a reusable or refillable format,” he explains. “We will eliminate 50 tonnes of packaging this year alone.” The shift has helped the B Corp’s turnover to triple in six years. “It’s our goal to reach £200 million within the next five years.”
We will eliminate 50 tonnes of packaging this year alone.”
Q&A
What are your ambitions for this business?
We’re already in Europe but I’m ambitious to go global. There are a lot of brands out there that want to get rid of unnecessary packaging. We want to be the best in the world at helping the biggest brands think about sustainable packaging and make insightful decisions that save them money and help the environment.
Tell me about your proudest achievement
We are pioneering schemes that help brands shift away from single-use packaging. We’re working with UWE Bristol (University of the West of England) to swap all the coffee cups on campus to reusable ones. We will collect, wash and return the cups to the coffee shops and finally prove to the world’s leading coffee chains that there is an economically viable model to switch away from disposable to refillable alternatives.
What drives you?
I play tennis and sport teaches you that by making small incremental improvements, you can achieve dramatic change. I joined a business that wasn’t broken – it wasn’t a turnaround. But I want to make it even better. First, we went from being a broad compliance scheme to a specialist in packaging, then I introduced data and intelligence. We’re in a small niche but I want to be the best in the world.
