Precisify (formerly Precise TV) is a cross-platform media intelligence pioneer redefining how brands and agencies maximize return on ad spend.
Founded in 2015, Precisify operates globally with offices in London, New York, Los Angeles, Sydney and Salzburg.
The business helps brands and agencies plan and optimize digital media and achieve superior digital advertising outcomes by leveraging proprietary panels, AI models, intent signals and contextual data to deliver zero-waste precision across YouTube, Mobile Gaming and Influencer. Its technology maps real customers to the exact content that influences them.
Precisify works with agencies including Dentsu, Havas, WPP, Omnicom and Starcom, and brands such as ASICS, Salesforce, Betterment, Breville, Warner Bros. and Cartoon Network.
Supporting US expansion
In January 2025, LDC made a £21m minority investment in Precisify, backing the existing management team, led by co-founders and co-CEOs Nadav Shmuel and Christian Dankl, Chief Commercial Officer Denis Crushell and Chief Technology Officer Peter Stöckl.
With LDC’s investment and support, Precisify plans to continue to build its AI capabilities and scale its presence in the US, as well as diversifying further into other markets, such as gaming.
LDC’s track record in backing technology and media businesses really stood out for us, and we’ve already built an excellent relationship with David, Dan, Eliza and the team at LDC. They clearly understand the scale of the opportunity available to us and we can’t wait to get started.”
Appointment of Non-Executive Chairman
In March 2025, Precisify appointed Jerry Buhlmann as Non-Executive Chairman. Jerry will support Precisify’s global expansion bringing more than 40 years of experience at the intersection of media, advertising and technology, and will work closely with Christian and Nadav.