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Tech elevates a winning style
7 Oct 2026
As part of The LDC Top 50 Most Ambitious Business Leaders programme, LDC presents a Youth Ambition Award to an outstanding young entrepreneur from The King’s Trust Enterprise programme, which LDC funds. In 2026, the award recognised Tulasi Parmar, founder of TULASI, for combining traditional craftsmanship with digital innovation to build an award-winning womenswear label.
When Tulasi Parmar launched her debut fashion collection in 2024, she named it “Father’s Trade” in tribute to the man who inspired her. “My father fled Kenya because of anti-Indian discrimination and arrived in England aged eight. He never went to primary school, let alone university,” she says.
He sold shoes from a carrier bag, then from a car boot and a market stall, before eventually opening a shop with Parmar’s mother in Birmingham in the 1980s. Parmar helped in the shop after school and at weekends. “I’d look at all the beautiful garments and think, ‘I want to create something like that one day.’”
After studying fashion design at Ravensbourne University London, Parmar launched her label TULASI, joining fashion with digital innovation, as she explains: “We create pieces to wear in real life alongside ‘digital twins’, designed for gaming.” Virtual fitting and 3D prototyping reduce physical samples and cut fabric waste by up to 80 per cent.
The future of fashion isn’t just creating better products – it’s about creating them more responsibly.”
She credits The King’s Trust Enterprise Programme with helping turn her idea into a business. Backed by LDC, the programme set her up with a mentor, business-planning and cashflow forecasting advice, and £5,000 in funding – which enabled her to open a pop-up during this year’s London Fashion Week.
Now a young ambassador for The King’s Trust, Parmar recently attended its 50th anniversary garden party at Buckingham Palace. “Never in a million years did I think I’d be shaking hands with The King 18 months after launching my business,” she says.
Her ambitions include partnerships across gaming, AI and robotics, as well as stocking in retailers such as Harrods, Selfridges and Bloomingdale’s: “My mission is to build the largest luxury womenswear label globally that pioneers digital fashion.”
TULASI Collections (left): Credit Daniel Housley (middle): SS26 Genesis Collection, photographed by Jimin Kwon (right): SS26 Genesis Collection, photographed by Leva Petrauskaite.
Find out more about LDC’s partnership with The King’s Trust.