Corporate News

Birmingham Children’s Hospital’s ‘The Big Sleuth’ raises over £250,000

Only three months ago we welcomed the highly anticipated return of The Big Sleuth; now, as the city-wide trail has come to an end, many of the honey bear-sized sculptures have found new homes.

The charity auction, held at Millennium Point’s Thinktank last week, saw 91 bears go under the hammer, raising over £250,000 for Birmingham Children’s Hospital.

This year LDC-sponsored bear, Sweet William, raised £6,100 alone – the fifth highest selling bear. And William really is sweet as honey; according to public vote via The Big Sleuth app, our bear was chosen as the public’s favourite!

Sweet William was designed and created by local artist, Caroline Jariwala. She created the sculpture using ceramic tiles, vintage crockery and glass. The design was inspired by the flora in the walled garden at Birmingham’s Lightwoods House, which have often been referenced in Shakespeare’s plays.

Over 10,000 sleuthing enthusiasts enjoyed the bear trail across the city, from Sutton Coldfield to Solihull. The colourful and uniquely designed bears were impossible to miss; with many shoppers and passers-by stopping to take pictures with the paw-tastic sculptures.

As we saw in 2015's The Big Hoot, where LDC was Presenting Partner, the initiative drummed up a colourful community spirit, getting children and adult alike out and about in the city.

Importantly, the bears have also provided much needed support to Birmingham Children’s Hospital, an organisation that is close to our hearts here at LDC being the charity partner to our Birmingham team for over 15 years.

We’re proud to have been involved in yet another fantastic project in Birmingham!