Businesses keen to offer their customers a cooling slushie turn to Polar Krush for their machines and mixes. The Ashington-based firm provides their iced drinks kit to 4,000 cinemas, bowling alleys, theme parks and more around the UK, and is growing at more than 60pc a year.
Unlike most competitors, Polar Krush’s products are almost entirely free from artificial colours. It uses red carrot to make its strawberry flavour a rich crimson, for example.
“We’ve also started taking the sugars out and are hoping to have a sugar-free product by next year,” says Paul Goldfinch, who launched the business in 1998. “The idea is to offer customers a guilt-free treat.”
Goldfinch came up with his secret recipes while boss of his father’s ice cream parlour. “I was asked to create a slushie for a local business so I tried mixing one in a bucket,” he recalls. “The first one was absolutely terrible, but a few tries later and it tasted fantastic.”
The company has made tentative moves into Europe but is hoping to soon generate five pc of its revenue from exports.Backing Business Ambition 2017