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LDC Ambassador Mark Beaumont Embarks on World Record Attempt

LDC corporate ambassador and world renowned adventurer Mark Beaumont is set to take ultra-endurance to another level as he prepares to cycle around the world in 80 days.

Best known for cycling around the world in 194 days in 2008, this challenge will see him attempt to circumnavigate the globe in less than half that time. Beaumont will travel 18,000 miles around the world at a pace of 240 miles a day. He will start from Paris on Sunday 2nd July, and will be supported by sponsors including LDC and Altura, the cycling apparel brand of LDC portfolio company ZyroFisher, along the way.

As a warm up to his world record attempt, he will first cycle around the coastline of Britain, leaving on Tuesday 4th April. The 3,500 miles, 15-day training ride will be at ‘80 days’ pace, with Beaumont cycling for 16 hours and 240 miles per day.

Richard Whitwell, investment director at LDC, said: “Our partnership with Mark spans more than a decade and he’s continually pushed himself to break records and achieve what many deemed impossible.

“The one constant has been his ambition to succeed and it’s this mindset that mirrors the ethos of the management teams we back. Irrespective of whether you run in the sporting or business world, with meticulous planning, determination and the right support there is no reason you can’t achieve your goals on a global scale.”

The challenge will see Beaumont attempt to break the current world record of 123 days, set by New Zealand’s Andrew Nicholson in 2015.

“This is the culmination of the past two decades, since I was a 12-year-old boy cycling across Scotland,” adds Beaumont. “I want to redefine the limits of human endurance by proving what seems impossible really is possible.  After capsizing in the Atlantic, I gave up being an athlete for a couple of years, and enjoyed making documentaries about other athletes – but in truth I had unfinished business, I couldn’t idly watch others push their limits. I am excited and nervous about what lies ahead, it truly is unchartered territory.

“LDC has been a huge champion of mine for over a decade and their decision to partner with me and support my ambition of cycling around the world in 80 days  has been critical to getting the project off the ground. Without the support of my sponsors and the team around me this record-breaking attempt wouldn’t be possible.”

To keep track of this incredible challenge you can visit www.ldc.co.uk/MarkBeaumont and follow on Twitter via @MrMarkBeaumont and #80days.