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The Big Hoot has landed!

After months in the planning, The Big Hoot has finally hit Birmingham, and judging by the many hundreds of comments and photographs hitting social media, it’s fair to say that the 89 owl sculptures which have landed in the city are a hit!

With owls now located in all ten districts of Birmingham, ‘Bird Watching’ has already become one of the most popular activities of the summer, as residents and visitors pick out their favourite designs.

We’re proud and excited that three of them – or, a ‘parliament’ of owls, as they’re known – are sponsored by LDC, as part of our Presenting Partner status of The Big Hoot.

The first is The ‘Selfie’ Owl, which is inspired by the iconic Selfridges building where it is placed, which, as its name suggests, has already become a popular spot for a photo opportunity.

Our second sculpture, ‘A Giant Hoot For Mankind’, can be found in St. Philip’s Square. Created by Vicky Scott, it takes inspiration from outer space, celebrating the famous moon landings, and has become an essential stop for anyone visiting the city centre trail.

Our third sculpture has been handed over to the UK’s premier athletics club, Birchfield Harriers, to be given pride of place outside Alexander Stadium in Perry Barr, it celebrates our Junior Development Athletes programme which sees us support some of the club’s most promising young stars.

In a concept developed by local artist, Josh Billingham, the design of the Birchfield owl reflects the wealth of talent and accolades achieved by the UK’s premier athletics club on a global scale.

While the arrival of the owls has brought a dash of extra colour to summertime in Birmingham, more importantly, we’re looking to help raise a huge amount of money for our charity partner, Birmingham Children’s Hospital.

For a number of years now, LDC has been proud to align itself with such a fantastic cause, with events such as our annual quiz nights, golf days and Christmas Carol Concerts raising thousands of pounds each year, helping to fund the hospital’s fantastic work.

We are going to be donating 1p to Birmingham Children’s Hospital for every Big Hoot app ‘check-in’ that either ‘A Giant Hoot For Mankind’ or ‘Selfie’ gets, you can download the app which is free and available on the App Store and on Google Play™.

Following the incredible reaction The Big Hoot has received so far, it’s great to see that the people of Birmingham have taken the owls to their hearts as we look to smash our fundraising target.

The Big Hoot is the brainchild of public art specialists, Wild in Art, who have forged a great reputation for these mass participation events in other cities, including Bristol’s phenomenally successful ‘Gromit Unleashed’.

As sponsors of many of these events, at LDC we’ve seen first-hand the great impact they can have in bringing together businesses, schools, community groups and the general public, whilst creating a sense of togetherness, collaboration, identity, ownership and civic pride throughout all ten districts.

It promises to be an unforgettable summer, so make sure you get involved.You can download the Trail Map Here.

If you could like to find out more about The Big Hoot please visit www.thebighoot.co.uk, follow on Twitter @thebighoot2015 or follow on Facebook Here.

by Sophie Reed