Where Are They Now: Martin Taylor, Co-Founder of Content Guru

Martin Taylor, who co-founded cloud communications specialist Content Guru with his brother Sean in 2005, gives emergency services around the world the technology to achieve better response times, ultimately helping save lives. Taylor featured in The LDC Top 50 in 2020, during the pandemic. “That was a watershed year for the business,” he says. “Our success running the Test and Trace service led to us winning the contract to run 111 NHS services nationally, and we kept growing from there.”

Since then, global turnover has risen to £68 million, with a 2025 target of £80 million following contract wins in the US and Europe.

“It took us four years but we have achieved FedRAMP High authorisation from the US government,” reveals Taylor. “We are the first in our sector to achieve this rating for a full-stack cloud contact centre solution, so we can run vital government services over there.”

Right now, Content Guru is beginning work on projects in Sydney and across southeast Asia. “We envisage exponential growth,” predicts Taylor. “I’m ambitious for what this company can achieve.”

In this age of AI, Content Guru is in the eye of the storm. “We’re in CX – customer experience – which is ground zero for AI being applied at scale in an industrial content.

“It’s a tremendous opportunity. People say AI will put everyone out of work but it actually only automates lower-grade tasks. Output from humanity will be greater than ever.” Content Guru has developed its own AI product, Brain, which currently removes up to 40 per cent of Taylor’s clients’ workload.

“Our tech is about bringing the strength of humans and machines together for the greater good.”

Being part of The LDC Top 50 has been a boost for Taylor, both professionally and personally. “This is different to other industry awards because you aren’t just against industry peers – your partners and customers may enter as well. I got so many comments from customers and people in the industry. It’s an individual award, which is also rare. Your colleagues gain confidence from knowing that their founders are well regarded.”

Taylor is the third recipient of The Alumni Award. Previous winners include Dan Williams, CEO of private label cosmetics manufacturer Orean, and Diptesh Patel, founder and CEO of UBDS Group.

Meet Martin Taylor, Co-Founder of Content Guru and ‘The Alumni Award’ Winner in 2025

Anyone dialling 999 for an ambulance today, and many dialling the same number for the police, will have their call triaged by Content Guru. The Bracknell-based cloud communications specialist has worked wonders with ambulance response times and helps the police answer emergency calls within 10 seconds.

Founded in 2005 by brothers Martin and Sean Taylor, who earned their spurs running Big Brother’s phone lines, Content Guru has since gone global. “We now run vital services on behalf of a number of national governments,” Martin reveals.

Content Guru featured in The LDC Top 50 in 2020, during the global pandemic. “That was a watershed year for the business,” he says. “Our success running the Test and Trace service led to us winning the contract to run 111 NHS services nationally, and we kept growing from there. It’s a process of demonstrated competence.”

UK turnover doubled between 2020 and 2024, hitting £45m, and Content Guru aims to surpass £50m this year. Meanwhile global turnover rose to £68m, with a target in excess of £80m for 2025. “We envisage exponential growth,” Taylor says. “I’m ambitious for what this company can achieve.”

Tell me about your growth journey since you were featured in The LDC Top 50

The pandemic forced everyone to change their technology, and we won a lot of clients, including Tesco Bank. That deal led to us winning our biggest ever contract, with a big global financial services organisation, which is rolling out now. We have managed to achieve double-digit growth every year since 2020, despite an extended period of uncertainty and a rolling series of global crises. We’ve expanded in Europe, but we’re focused primarily on the US.

What challenges have you faced?

There has never been a more challenging time to run a global business. We’ve seen a lot of geopolitical volatility, and entered a new age of nationalism in terms of where and how data is stored and processed. The dawn of the AI age has also brought challenges. We are in customer experience, which is ground zero for AI being applied at scale. It’s a tremendous opportunity: people will make decisions and empathise, while machines collate the data.

What is unique about Content Guru?

We are the only cloud technology provider operating national emergency services anywhere in the world. We’re very proud of that, and to know we’ve improved how these services work.