LDC Top 50 2025
Dominique Kent
CEO
Bluecrest Wellness
“Our mission is to help people live healthier for longer,” says Dominique Kent, CEO of health assessment provider Bluecrest Wellness. Since taking the helm in 2023, she has driven significant change, improving customer service, boosting staff satisfaction and cutting carbon and waste – all while increasing profits year-on-year.
To date, Bluecrest has completed just under one million health assessments, each undertaken within 15 minutes of a customer’s home. Her aim now is to expand Bluecrest’s reach even further, making preventative health checks the norm. “Collaboration between the NHS and private sector will be vital if we’re going to solve today’s health challenges,” she said. “I hope that can be my legacy.”
I get real satisfaction from the difference I make every day as a chief executive, coaching others and watching them fly.”
Q&A
What do you love about this business?
We help people before they know they need it. A lady came in a couple of weeks ago and we gave her an ECG as part of her assessment. Within 30 minutes of her appointment, we had called her to tell her to go to hospital urgently because she was in cardiac arrest. Another gentleman wrote to me last week thanking us for spotting his prostate cancer. He had no symptoms and wouldn’t have caught it early without us. This is why our vision is to be the UK’s leading health care company providing vital health insights to over a million people every day.
How important is sustainability?
I care about our environmental impact so we have done a lot of work on that front, reducing the miles health assessors have to drive and looking at packaging and plastic. We used to print results in a big booklet but we have a digital option now, so we’ve saved 526 trees and 68,000 litres of water. Our sample failure rates are also really low so we don’t have to repeat tests, which would use more plastic and fuel. Overall, we have reduced our carbon footprint by 10,000kg annually.
How ambitious are you?
I would be lying if I said I didn’t work long hours. I do what I need to do to get the job done. When my personality was profiled in my last job, it found that I was in the top one per cent of the population for my conscientiousness. I have a drive for doing things properly, even sometimes at the expense of my health and wellbeing. I get real satisfaction from the difference I make every day as a chief executive, coaching others and watching them fly.
