Sam leads LDC’s marketing and communications strategy. She works with her team to support the continued success of the business through integrated marketing activities.
Since joining LDC in 2016, Sam has spearheaded award-winning campaigns such as the LDC Top 50 Most Ambitious Business Leaders programme.
She has more than 18 years of experience in B2B and corporate marketing and communications. Prior to joining LDC, Sam worked with Arvato, an international business process outsourcing company, part of the Bertelsmann Group. There she established a marketing function that won numerous awards including Best Contribution to the Reputation of Outsourcing from the National Outsourcing Association.
Before moving client-side, she spent 15 years working at two of the largest global communications consultancies; Edelman and Hill & Knowlton based in London, New York and Stuttgart. There she led international programmes for clients including Samsung, LinkedIn, HP, Intel and Orange.
She is a graduate of the University of Lancaster and the University of Colorado Boulder.