Shaken Udder: shaking up growth

Shaken Udder is the UK’s number one premium and fastest growing milkshake brand, blending milk with real ingredients to create a range of high-quality products that have ‘shaken up’ the UK’s milkshake market by offering a superior tasting product and a broader range of flavours.

Founded in 2004 by husband-and-wife Jodie and Andrew Howie, Shaken Udder is headquartered in Tiptree, Essex. With the Co-Founders originally selling their products from trailers at festivals including Glastonbury and Bestival, they now supply independent retailers and supermarkets up and down the UK, including Sainsbury’s, Tesco, Waitrose, Morrisons, ASDA, Co-op and Boots.

Cream of the crop

In 2021, LDC backed Shaken Udder’s management team with a minority investment to help further expand the company’s customer base, enter new channels and develop new products.

With the support of LDC, the business scaled significantly – expanding into the convenience channel with a range of ambient products, growing retailer distribution points by 14,500 (80%) and launching a new line of award-winning protein milkshakes.

Over the course of the investment, LDC’s Value Creation Partners (VCP) team provided supply chain transition expertise to help Shaken Udder diversify its supply chain, marketing expertise to help refine targeting and positioning, pricing analysis, cyber security and data protection support to improve business continuity, and helped the business to improve its ESG credentials.

Driving growth

During its partnership with LDC, Shaken Udder increased revenue by 91%, increased headcount by 66% and outgrew the market with a 23.5% CAGR.

In November 2025, LDC exited its investment in Shaken Udder, to Idilia, the leading chocolate business in Spain.