Seabrook produces a range of crinkle cut, straight cut and premium hand-cooked lattice crisps, as well as low-calorie stick snacks; supplying over 20 million bags of crisps each month.
Seabrook is an iconic Yorkshire crisp and snack brand.
In July 2015 LDC backed the management buyout of Seabrook as the business embarks on a major growth drive to increase its market share.
The investment from LDC, which has taken a majority equity stake in the business, will support Seabrook as it looks to invest in its manufacturing infrastructure, new product development and progress international sales opportunities. In addition, the team has identified a number of potential acquisition targets which will further enhance the customer offering.
In 2016 Seabrook was recognised in The Sunday Times' 'Profit Track 100', the business narrowly missed appearing in the list itself but were listed as one of ten 'ones to watch' following the LDC deal in 2015, the regional to nationalisation of the brand and the opening of a new factory.
In May 2016 the business signed its first international deal since LDC's backing. The business will supply its premium Lattice crisps to Gulf supermarket chain Lulu Hypermarket which has stores across the Middle East and India.
The business now plans to ramp up its export operations following the deal and also has its eye on other international markets.
LDC’s support for the MBO of Seabrook Crisps is great news and will help us to not only deliver but accelerate our growth plan. It will enable us to invest both in our operations to drive further efficiencies and flexibility and to increase marketing investment to continue to build the brand’s national profile. Jonathan Bye, Chief Executive, Seabrook