Seabrook is an iconic Yorkshire crisp and snack brand. Logo

Seabrook is an iconic Yorkshire crisp and snack brand.

Seabrook produces a range of crinkle cut, straight cut and lattice crisps, as well as low-calorie snacks, from its headquarters in Bradford.

Today it produces more than 250 million bags of crisps a year, which are enjoyed by consumers worldwide having successfully entered new markets including the United Arab Emirates, China, France, Spain and Australia.

In July 2015 LDC backed the management buyout of Seabrook as the business embarked on a major growth drive to increase its market share.

The investment from LDC, which took a majority equity stake in the business, supported Seabrook as it invested in its manufacturing infrastructure, new product development and progressed international sales opportunities. 

In 2016 Seabrook was recognised in The Sunday Times' 'Profit Track 100', the business narrowly missed appearing in the list itself but were listed as one of ten 'ones to watch' following the LDC deal in 2015, the regional to nationalisation of the brand and the opening of a new factory.

In May 2016 the business signed its first international deal since LDC's backing. The business will supply its premium Lattice crisps to Gulf supermarket chain Lulu Hypermarket which has stores across the Middle East and India, a few months later Seabrook secured a new contract to supply Aldi who have 470 stores in Australia.

In October 2018 LDC completed the sale of Seabrook to leading snack brand Calbee (UK) Ltd for an undisclosed sum.

The deal sees Seabrook join Calbee UK, a subsidiary of global snack company, Calbee Inc, which already boasts Yushoi, Rustiks and Harvest Snaps among its portfolio. It will see Seabrook operate as a standalone company, with Jonathan Bye, Daniel Woodwards and Jon Wood continuing in their current roles.

The business employs 160 people at its Yorkshire HQ and for the financial year ending March 2018 recorded revenues of £29.8m and profit (EBITDA) of £5m, up 9 per cent and 28 per cent per cent respectively during LDC’s tenure.

Since LDC invested in our business in July 2015 the team has gone above and beyond, partnering with us to invest in our facilities and prime the business for future growth. The team invested more than £5m into our site in Bradford and we now have excellent operational facilities that allow us to continue to produce great crisps. It's only with their support that we have been able to outperform the crisp category with the Seabrook brand, won significant new private-label business and expanded overseas.

Jonathan Bye, Chief Executive, Seabrook