Hybrid: a story of global expansion

International expansion, acquisitions and investment in tech

One year after LDC’s investment in Hybrid, the business opened its first US office in Philadelphia and has since experienced rapid organic growth in the US, complementing its established presence in Bristol, Sydney, Shanghai and Kuala Lumpur.

Hybrid also completed two strategic acquisitions – Prompt Marketing in 2023 and Crisp Digital in 2024 – which collectively brought valuable expertise into the leadership team, strengthened Hybrid’s capabilities and technology development expertise, and added a presence in Kathmandu.

Hybrid also significantly developed its technology and data proposition with LDC’s support, including AI-powered reporting and optimisation and its proprietary Data Mapper and analytics tools, enabling it to better serve customers in an increasingly complex marketing landscape.

ESG milestones

Beyond hitting new growth milestones, Hybrid strengthened its commitment to environmental, social, and governance (ESG) principles during its partnership with LDC. The business committed to a two-year net positive roadmap, aligning with the sustainability requirements of the public institutions it serves.

Industry recognition

Hybrid’s growth trajectory was recognised with multiple industry awards during its partnership with LDC.

In 2024, the business was celebrated by the BVCA Vision programme, which celebrates the best management teams backed by private equity. The judges recognised that LDC’s investment had not only facilitated Hybrid’s rapid growth but also ensured the company was well-positioned for long-term success.

In September 2025, Hybrid was named ADWEEK’s Fastest Growing Agency. Hybrid also topped ADWEEK’s Large Agency and North East Agency categories. ADWEEK recognised Hybrid’s strong revenue growth, alongside its growth in headcount.

In November 2025, Hybrid went on to win Marketing, Advertising & Public Relations Business of the Year at the Growing Business Awards. These awards, held in partnership with Real Deals, recognise the UK’s most innovative, entrepreneurial and high growth SMEs. The judges commended Hybrid for its commitment to innovation, clear market focus and strong topline growth.

A platform for further expansion

In December 2025, LDC exited the business to EAB, a US-based education company.

The transaction followed a successful four-year partnership that delivered significant growth and international expansion, more than quadrupled revenue and tripled headcount.