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Where Are They Now: Martin Taylor, Co-Founder of Content Guru
29 Aug 2025
Since its launch in 2018, the LDC Top 50 Most Ambitious Business Leaders programme has celebrated hundreds of exceptional individuals. In this series, we reconnect with some of our alumni to discover where their growth journeys have taken them, the impact of being part of the programme, and what their ambitions look like today.
Anyone dialling 999 for an ambulance today, and many dialling the same number for the police, will have their call triaged by Content Guru. The Bracknell-based cloud communications specialist has worked wonders with ambulance response times and helps the police answer emergency calls within 10 seconds.
Founded in 2005 by brothers Martin and Sean Taylor, who earned their spurs running Big Brother’s phone lines, Content Guru has since gone global. “We now run vital services on behalf of a number of national governments,” Martin reveals.
Content Guru featured in The LDC Top 50 in 2020, during the global pandemic. “That was a watershed year for the business,” he says. “Our success running the Test and Trace service led to us winning the contract to run 111 NHS services nationally, and we kept growing from there. It’s a process of demonstrated competence.”
UK turnover doubled between 2020 and 2024, hitting £45m, and Content Guru aims to surpass £50m this year. Meanwhile global turnover rose to £68m, with a target in excess of £80m for 2025. “We envisage exponential growth,” Taylor says. “I’m ambitious for what this company can achieve.”
Tell me about your growth journey since you were featured in The LDC Top 50
The pandemic forced everyone to change their technology, and we won a lot of clients, including Tesco Bank. That deal led to us winning our biggest ever contract, with a big global financial services organisation, which is rolling out now. We have managed to achieve double-digit growth every year since 2020, despite an extended period of uncertainty and a rolling series of global crises. We’ve expanded in Europe, but we’re focused primarily on the US.
What challenges have you faced?
There has never been a more challenging time to run a global business. We’ve seen a lot of geopolitical volatility, and entered a new age of nationalism in terms of where and how data is stored and processed. The dawn of the AI age has also brought challenges. We are in customer experience, which is ground zero for AI being applied at scale. It’s a tremendous opportunity: people will make decisions and empathise, while machines collate the data.
What is unique about Content Guru?
We are the only cloud technology provider operating national emergency services anywhere in the world. We’re very proud of that, and to know we’ve improved how these services work.
