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We want this place to be recognised for live events and entertainment technology in the same way Bauhaus and Black Mountain College are for art and architecture.”

Lee Brooks
Co-Founder & CEO, Production Park

Giving Back to the Community

Access to talent is also a reason Mike Brennan, founder of Outdo, based his business in Halifax. He’s building an outdoor advertising offering that he wants to be the largest outside of London. “It’s so positive being based there: it’s cheaper to recruit, as people don’t pay Leeds and Manchester rents, but also there’s something about the northern spirit,” he says. “We have 20 marketeers in Halifax and it’s great to see them develop.”

Community is important to Brennan. Outdo’s employees have shares in the company through an employee benefit trust, and the average age of the sales team is over 40. “We’re a different type of media company,” he says.

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A lot of the revenue we generate goes back to councils, helping them invest in public services. During Covid, we let the NHS use our office space as bedrooms for staff.”

Mike Brennan
Founder, Outdo

Putting Fundamentals First

Meanwhile the founders of Evaro, Dr Thuria Wenbar and Dr Oskar Wenbar may be from Iraq and Poland respectively, but they’re leading a quiet revolution from Norwich.

Their online pharmacy service is at the forefront in transforming the way we access healthcare – starting with the NHS. The founders’ approach is “human first”, focused on building “the version of healthcare that we need” — not just selling drugs or maximising profit.

Half of Evaro’s 240-strong team work from its new premises in Norfolk, from box packers to dispensers, pharmacists and customer service teams. The other half are remote.

The team is determined to get this right – knowing that there is a lot at stake and a big impact to be made. “It is actually about building a better healthcare system that helps people,” says Thuria. “We are making sure the fundamental building blocks are in place. In start-up land, you can build the wings while the rocket ship’s going – but we are in healthcare. There’s a difference.”

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