LDC wins Most Effective Integrated B2B Campaign at Financial Services Forum Awards

The LDC Top 50 Most Ambitious Business Leaders 2024 programme has been awarded Most Effective Integrated B2B Campaign at the Financial Services Forum’s 2025 Awards for Marketing Effectiveness.

The awards, held at De Vere Grand Connaught Rooms in London, brought together marketing leaders from across the financial services sector to celebrate excellence in marketing, with a particular focus on measurable marketing effectiveness.

The LDC Top 50 was recognised for putting compelling storytelling about ambition at the heart of B2B marketing, celebrating entrepreneurs who are creating jobs, supporting communities and representing the UK on the global stage. It demonstrated clear strategic thinking, effective execution across multiple channels and tangible business impact.

Delivered in partnership with The Times, the programme has profiled hundreds of inspirational founders and CEOs since its launch, shining a spotlight on their growth journeys and the ambition that drives British business. The 2024 cohort alone represented businesses employing more than 5,100 people, with a combined turnover of £1.1bn and an average growth rate of 110% over three years – demonstrating the programme’s reach and the scale of ambition it celebrates.

LDC extends its congratulations to all the companies and individuals that won awards or were shortlisted at the ceremony.

The full list of winners can be found here.