News
Global equestrian brand reports double-digit growth as MD appointed to CEO
27 Aug 2025
LeMieux has achieved double digit revenue in its most recent financial year, as it promotes managing director Dan Mahoney to CEO to lead the next stage of its expansion.
Co-founders Robert and Lisa Lemieux will continue to support the business in their current roles as company Directors.
LDC-backed LeMieux is a leading global equestrian brand founded in Hampshire in 2006. Originally known for its saddle pads, the business has expanded to provide a range of distinctive premium equestrian equipment, rider and lifestyle wear, and toys and accessories to a passionate customer base in more than 90 countries.
It sells direct to consumers through a rapidly growing e-commerce channel, and is stocked in more than 500 retailers worldwide, including John Lewis and Selfridges. It is the supplier of choice to world-class riders, such as Olympians Ros Canter, Scott Brash and Becky Moody, and many more riders at the 2024 Paris Olympic games and received a Royal Warrant from King Charles III in May 2025.
In the year to 30 April 2025, LeMieux increased revenue by 17% to £59.1m as it continued to invest in the business. UK sales grew by 10% while international sales, which now amount for more than 40% of its revenue, grew by 27%. Its toy category alone grew by 63%, generating sales of nearly £10m.
As a result, the brand has now grown revenue by 160% since LDC’s investment in 2021 and recorded double-digit revenue growth every year since 2019.
LeMieux’s success has been supported by continued investment in its products, people and infrastructure. Last year, it opened a new 50,000 sq. ft UK headquarters in Wellow, Hampshire, and increased headcount to more than 170. It also expanded its relationship with its US fulfilment partner and opened a permanent showroom in Dallas and a flagship retail store at the World Equestrian Center in Ocala, Florida, to support continued growth in North America – its fastest growing market.
Dan Mahoney, CEO, LeMieux, said: “These results reflect the hard work our team has put into achieving our goal of becoming the most exciting equestrian brand in the world. As well as continuing to deliver the innovative, best-in-class equestrian products that are valued by both professionals and amateur riders, our focus has been on evolving our range and breaking into new categories to reach new customers.”
With our new HQ, warehouse facility and logistics partnerships in place, we’re now well positioned for the next stage of growth, which will see us continue to expand across our product categories and keep growing our international footprint.”
David Andrews, Partner, LDC, said: “LeMieux’s success is the result of an incredibly talented team that lives and breathes the equestrian life, providing the high-quality, durable, safe and stylish equipment that their customers value so highly. Their passion has built an incredibly loyal and engaged global customer base and evolved the business from a specialist sporting brand to a company serving customers at all stages of their equestrian journeys.”
Dan has played a critical role in the business’s journey since joining in 2022, and we’re looking forward to continuing to back him, and the rest of the management team, as they embark upon the next phase of growth."