Data specialist turns legislative curve ball into big opportunity

Data communications company REaD Group works with a raft of businesses to understand pools of customer information, from Sainsbury’s to Moonpig. 

The Bermondsey-based data insight specialist helps these firms to clean, validate and enhance that information to drive more targeted, relevant and timely marketing communications.

Founder and Chairman Mark Roy explains: “Every database in the world has some form of data decay. We allow our clients to keep abreast of an ever-changing landscape. By allowing brands to respond to those changes as and when they happen, they can achieve better outcomes and performance from their interactions.”

REaD Group has created The Oracle, one of the most detailed views of the UK population, which is helping businesses navigate the new General Data Protection Regulation (GDPR) from the European Union, which comes into force next year. “Change equals opportunity,” says Roy, who is former chairman of the DMA Data Council.

Innovation is important to the fast-growing firm, which has seen profits before tax and other considerations rise 40pc year-on-year.

It has just created a Data as a Service (DaaS) solution, which allows clients to patch into its asset securely. “All our innovation is driven by client challenges,” says Roy. “They wanted their data in a way that was GDPR-compliant, so we built it.”