‘Kids swot while you shop’ strategy boosts tutoring firm

Britain’s primary schools are being forced to expand class sizes, with many children no longer getting the academic support they need. Bill Mills, the entrepreneur behind Explore Learning, launched his tutoring business to help supplement those early school years.

Around half of Explore Learning’s centres are based in Sainsbury’s stores, allowing parents to drop kids off to be tutored while they do the family shop.

“We make tutoring accessible both from a practical and a price point of view,” says Mills. Founded in 2001, his firm currently runs 126 centres in the UK with a further 12 scheduled to open by the end of this year.

It has also opened five centres in Texas, which could be a springboard into the rest of the US. Around 35,000 children are currently being tutored in maths and English by the company, which pledges to have at least one teacher for every six pupils in a class.

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