St Tropez is the UK’s No. 1 self tanning brand.

With one St.Tropez spray tan performed every minute and one St.Tropez product sold every fifteen seconds, St.Tropez is the No.1 tanning brand chosen globally by professionals, celebrities and beauty editors alike.

In March 2006 LDC invested in St Tropez and exited in £62.5million trade sale to PZ Cussons in September 2010.

Since 2007, St. Tropez has expanded its sales distribution establishing specialist beauty counters in high street retailers including Debenhams, Boots, House of Fraser and John Lewis which offer in-store tanning treatments and the full range of St. Tropez products.

The brand also retails in high-end spas and luxury beauty boutiques across the UK as well as leading supermarkets and online retail outlets.

Since LDC's investment the company was able to pursue an aggressive growth strategy which included maximising its distribution channels, rebranding the company image and introducing new technologies and product lines.

In 2007, LDC appointed Michelle Feeney as CEO who was formerly a senior director of several global consumer brands including Tommy Hilfiger, M.A.C. and Creme de La Mer. Michelle has been supported by a strong management team, several of whom are ex-directors of leading cosmetic brands Estee Lauder and Roche.

Revenue and earnings before depreciation, amortisation, interest and tax for the year ended 31 July 2010 were £20.7million and £7.4million respectively. As at 31 July 2010, St Tropez Holdings Limited had gross assets of £48.1million, including £42.1million of goodwill.

St. Tropez came 77th in 2010’s Sunday Times Buyout Track 100 list of the fastest growing private equity-backed companies in the UK.

LDC has been a key partner to St Tropez during its period of investment supporting the company’s robust and rapid growth strategy. We look forward to continuing this success with PZ Cussons.
Chief Executive, St Tropez