The business has a portfolio of over 90 stores across the UK and Northern Ireland and a major online presence.
The outstanding success of American Golf is due to its extensive range of branded products, its value for money offer, its expert professional advice in store and its unique free personal club fitting service.
In 2004 LDC invested in American Golf (AG).
Despite the challenging retail environment, the business was able to develop a clear proposition and deliver on its growth strategy by building a highly scalable multi-channel platform.
During an investment partnership that lasted seven years, LDC supported American Golf in the acquisition of SW Golf Limited, operator of Europe’s leading e-tailer, OnlineGolf.co.uk. The deal resulted in a substantial increase in internet sales to 15% of total revenues, of which 30% originated from overseas markets.
In 2010, LDC helped American Golf to restructure its debt facilities to establish a more appropriate capital structure with which to realise the business’ long-term growth ambitions.
Over the investment period, the company also significantly increased the number of stores from 50 to 88. The success of the business was driven largely by the acceleration of this store rollout and refit programme, together with a strong growth in its internet business, and the introduction of a customer loyalty programme, with customers in American Golf’s membership club reaching 800,000. The business's turnover reached over £100million and profits increased by 250%.
In December 2011, LDC sold it's majority shareholding to Sun European Partners, and investment partner that could bring further experience and sector knowledge to American Golf and lead the business through to its next stage of growth.