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Vision to Value - Cycling firm speeds to victory

Britain’s top cycling retailers all source parts, accessories and clothing from Darlington-based distributor ZyroFisher. The firm represents more than 50 leading brands in the industry, and has created one of its own in Altura.

CEO, Matthew Barker joined the business five years ago, “I knew we could be the leader in the market,” he says.

Last year, LDC backed the management buyout of the business, and helped the company to acquire a competitor. The firm – formerly known as Zyro – bought Fisher Outdoor Leisure, doubling in size overnight to hit £70m in sales. “It was a strategic move,” says Barker. “There was a lot of consolidation opportunity in the market and I decided to make some big bets early on.”

Future growth will come from increasing domestic sales and potentially even moving into Europe and beyond.

“Our brands have global ambitions so we want to facilitate their growth,” says Barker. “We want to hit £100m in three years.”

Backing Business Ambition 2017