LDC-backed Orion Media is looking to make an impact across the country after announcing that it is part of a consortium bidding to run the second national DAB digital radio multiplex, which will offer a host of brand new radio services across the UK.
Orion Media Chairman, Phil Riley, explained: “The new multiplex was announced by OFCOM last year, and will significantly increase the number of services which are available on the digital radio platform.
“As 45 per cent owners of the consortium, we’re pleased to have brought a number of key industry partners on board, including Babcock International, a FTSE 100 engineering support firm.
“Together, we’ve formed a new company, Listen2Digital, which I will chair. We’re one of only two bidders for the new multiplex.
“We believe we’ve developed a compelling proposition for OFCOM to consider, with a wide selection of completely new services, as well as local stations that are worthy of a national platform.
“Among these is our very own Gem brand, which has been a resounding success in the East Midlands since it was launched in 2011. It notably made national headlines when breakfast hosts, Sam Pinkham and Amy Voce, beat competition including Graham Norton and Chris Evans to land the prestigious Music Radio Personality of the Year prize at the Radio Academy Awards in 2014, and we’re confident that the brand can add even more value to Orion Media by going national.
“With our bid now submitted to OFCOM, we now face a wait of two to three months before the winning bidder is announced.”
Martin Draper, LDC’s Chief Executive, said: “We are always happy to support our investee companies as they seek to expand. One area where this is currently exciting for us is in Digital radio, where we are backing our investee business, Orion Media, as they seek to lead a consortium bidding for the 2nd national digital DAB Radio multiplex.
“We are delighted they are bidding in partnership with FTSE 100 engineering support company Babcock, and are hopeful of being able to play our part in the roll-out of a new national broadcast infrastructure.”
For More information on the Listen2Digital bid please click here and you can keep up to date with all news @Listen2Digital on Twitter.
by Sophie Reed