MSQ Partners is one of the UK’s fastest growing marketing communications groups.

MSQ Partners is a multi-disciplinary group of digital, creative, branding and PR agencies that specialise in marketing communications for consumer and B2B brands and the public sector. The group, which includes Holmes & Marchant (branding & design), Smarts Communicate (PR and content), Stack (customer activation and engagement), Stein IAS (B2B marketing), The Gate (creative and media) and twentysix (digital), employs more than 600 people across 15 offices in the UK, Asia and USA.


Image: MSQ Partners’ ‘Colouring In Car’ – part of a European campaign produced for Hertz 

In May 2019 LDC invested significantly alongside senior managers in MSQ Partners, one of the UK’s fastest growing marketing communications groups, in a deal that values the business at around £37.5million. 

It will enable the group to accelerate the roll-out of its successful multi-disciplinary model beyond London and support the continued growth of its individual agencies.

Shortly after the investment, industry heavyweight, Charles Courtier, was appointed Non-Executive Chairman at MSQ Partners, taking over the reins from Roger Parry. Charles has more than 30 years’ experience in the advertising industry and was CEO of WPP’s global media agency MEC until 2017, where he was responsible for 6,000 people across 80 markets. During his tenure, initially based in New York and latterly in London, MEC quadrupled in size to become a $1billion business and one of the world’s top five media agencies.

Charles will work closely with MSQ Partners’ Co-Founder and Chief Executive, Peter Reid, leading the group’s Board, and helping shape the overall strategic direction and core elements of the Group’s offer.

Our new partnership with LDC will enable us to embark on the next phase of our growth journey, giving us the resources to further invest in our individual agency's capabilities and accelerate the roll-out of our multi-disciplinary model internationally, whilst retaining the employee-ownership ethos that has been key to our success. The team at LDC understands our vision, and with their financial firepower and strategic support they are the perfect partner to help us reach our long-term growth objectives.

Peter Reid, CEO, MSQ Partners