The business offers a range of fresh, healthy, natural and responsibly-sourced ingredients for consumers to create their own food-to-go meals.
Vital Ingredient is a leading healthy food-to-go retailer.
In April 2016 LDC invested over £8million in the management buyout of Vital Ingredient to support the roll-out of the group both within London and throughout the UK.
The deal will enable the business to continue growing its London presence and support expansion into new cities across the UK. LDC are backing management to more than double the estate within the next three years to at least 35 stores. It will also be introducing new store formats and exploring new brand partnerships as part of its growth strategy.
This is the first time I’ve done any private equity funding and we saw about six or seven private equity houses. Simon and LDC stood above any of the others. Good, sensible, calm and pragmatic. It was a lot more pleasurable than I thought it would be. Alex Heynes, Founder, Vital Ingredient